The HOW Company
Since 2010, Amarel has been the trusted partner for organizations where documentation isn't just important—it's mission-critical. We're the team behind HOWLayer, transforming how the world's most demanding industries create, manage, and deliver technical documentation.
Empowering Organizations with Perfect Documentation
We believe that in mission-critical environments, there's no room for error. Every procedure, every specification, every instruction must be accurate, accessible, and actionable.
That's why we built HOWLayer—to be the definitive documentation platform for organizations where failure isn't an option. From military operations to aerospace engineering, from medical devices to industrial systems, we ensure your knowledge is preserved, protected, and perfectly delivered.
What Drives Us Forward
Our core values shape everything we do, from product development to customer support
Security First
Every line of code, every feature, designed with security as the foundation
Mission Critical
We understand that documentation can mean the difference between success and failure
Innovation
Constantly pushing boundaries to deliver tomorrow's solutions today
Customer Success
Your mission is our mission. We succeed when you succeed
Team Excellence
World-class engineers, writers, and domain experts working as one
Global Impact
Serving organizations that protect and serve millions worldwide
A Decade of Innovation
Founded in Tel Aviv
Amarel established to revolutionize technical documentation in defense and aerospace
First IDF Contract
Selected as primary documentation provider for Israeli Defense Forces
International Expansion
Expanded operations to serve NATO allies and global defense contractors
AI Initiative Launch
Pioneered grounded AI for technical documentation - zero hallucinations
Cloud Platform Release
Launched secure cloud infrastructure for global enterprise deployments
HOWLayer Unveiled
Unified all products under HOWLayer brand - the complete documentation layer
Led by Industry Veterans
Our leadership team brings decades of experience from defense, aerospace, and enterprise software
David Cohen
Former IAF pilot, 20+ years in defense technology
Sarah Levi
Ex-Unit 8200, pioneered AI documentation systems
Michael Ross
Previously at Lockheed Martin, specialist in mission-critical systems
Rachel Green
15 years in enterprise software, focus on user experience
Serving Organizations Worldwide
From our headquarters in Tel Aviv to deployments across the globe, we're wherever our customers need us. With offices in key regions and a distributed team of experts, we provide 24/7 support and local expertise.
Trusted By
Why Organizations Choose Amarel
Proven Track Record
14+ years serving mission-critical industries with 99.99% reliability
Security DNA
Born from defense requirements, security is in our DNA, not an afterthought
Continuous Innovation
Constantly evolving to meet tomorrow's challenges with today's solutions
Ready to Transform Your Documentation?
Join the world's most demanding organizations in choosing Amarel and HOWLayer